YOUTUBE SHOPPING FOR LABELS + ARTISTS

YouTube has launched an exciting new service to help artists and labels sell their merch directly on their channels! Eligible artists can connect their store to YouTube, unlocking features like product tagging and the store tab. Users can utilise YouTube Analytics to track merch performance and plan strategic drops around new releases. For info on the best practices and to explore multi-format promotion to engage your fans, click here.

ADD MUSIC TO MIXED MEDIA INSTAGRAM POSTS 

Tap the ‘+’ icon or swipe right in the FeedInstagram users can now add music to mixed media carousel posts, which include both photos and videos. To get started;

• Select POST. Use the layered squares icon or long-press on a photo/video to choose multiple selections, and tap Next.

• After choosing your filters, tap Add Music to select from suggested songs, browse options, or search.

• Edit the song segment, tap Done, and finish your post by tapping Share.

Note: Adding music will mute the native audio on your video. Enjoy creating engaging, music-enhanced posts!

SPOTIFY LAUNCHES NEW RELEASE GUIDE

Spotify has just launched their ‘New Release Guide’ to help artists cut through on the platform. The guide steps you through how to utlise the different features available through Spotify for Artists and maximise the impact of your release campaign. Spotify has also included the seven-step strategy Laufey executed for the release of ‘Bewitched’. Check out the full guide here.

YOUTUBE SHORTS INSPIRATION TAB

YouTube has launched an all-new ‘Inspiration’ tab in YouTube Studio analytics to help content creators spark new ideas. This revamp of the ‘Research’ tab includes search trends and ‘Breakout Videos’ from similar channels that have performed exceptionally well. The AI tips feature allows you to enter a topic and receive ideas and notes based on your viewers’ interests. If you’re stuck on what to post next, you can even generate a bullet-point video outline to power your creation effort. More here.